Pop music is serious business. It always has been, of course, but even more so now. Major label record companies have been for the last two decades working on devaluing music and turning it into a packaged product that you buy at every available purchasing occasion and throw away in favour of whatever new point-of-sale piece-of-shit they can hamfistedly package together, almost as is if a record has the nominal value of a bus ticket or something equally disposable. It’s only since bands like the Rapture and The Gossip that brought the art back to Pop, have we really been able to enjoy again simple and fun music, the record companies have maybe started to get the right idea, having maybe gotten at least a little bit used to the fact that not everyone with an iPod and a credit card is necessarily a brainless half-ape. Modern advances in marketing!
Ellie Goulding, a pop singer of classical form, is good evidence of this forward shift in pop technology, she’s coming to Berlin mid April bringing along a small string of hits, none of them forcing you to break a sweat in their understanding but each being well done and thoughtful at the same time, you’ll be able to check all this out for yourself when the tour finally gets here.
Here’s Ellie performing Under The Sheets on Later Live With Jools Holland…
